Keratin hair treatments have become one of the most talked about and preferred straightening processes in the hair care industry today. The top salons and stylists have increased revenue and client satisfaction by offering this revolutionary treatment. It repairs dull dry and damaged hair due to excessive styling, heating and coloring. It also makes curly, wavy, frizzy, and kinky hair smoother and more manageable. The results are SOFT, SILKY, SHINY, and HEALTHIER LOOKING HAIR.
Let’s get down to the basics…
It’s a protein found naturally in our hair, skin and nails. Keratin makes up 88% of our hair. When hair is subjected to excessive styling it loses its natural keratin. Unlike many chemical processes that open and close the hair cuticles in an effort to straighten it, the keratin treatment penetrates and repairs internal damage and coats the outer layer to prevent any future damage.
Who should get a Keratin Treatment? It can be used by anyone with previously color, chemically treated, or virgin hair. Since it’s a reconditioning treatment, it’s also recommended for children ages 12 and older.
How long does Keratin Hair Treatment last? The treatment is not permanent and last up to 3 months. Factors that affect duration of treatment are (1) brand and application of keratin treatment/all brands and stylist are not equal; (2) how often you wash your hair and what cleansing products you use/it’s recommended that you use sulfate-free shampoo and conditioners; and (3) if you have virgin hair/treatment fades quicker on virgin hair.
1. Using the recommended shampoo from the brand manufacturer, wash the hair at least three times. Towel dry.
2. Part hair in 4 sections; with a brush apply the treatment to wet or dried hair (depending on the brand); and after application run a fine tooth comb through hair. This process should take 10-20 minutes.
3. Once process time is complete; blow dry the hair. Blow drying the hair may take time due to the amount of product in the hair.
4. Using a ceramic flat iron heated to at least 450 degrees, its time to seal in the keratin. Take small sections of the hair and flat iron from roots to end approximately 7-10 times.
5. Finally…the rules of engagement. Immediately following the treatment:
a. Depending on brand, do not wash hair for 3-4 days. No water, steam, mist, etc.
b. Hair must be left completely straight; no dents of any kind. No ponytails, no clips, no rubber bands, etc. If hair is dented, immediately flat iron straight again.
c. Must use sulfate-free products to ensure longevity and best results.
How much is a Keratin Treatment? Depending on the brand, salon, and length of hair, the treatment can range from $150 to $400. You should also factor in maintenance costs. Most brand manufacturers recommended that you use their products to ensure the best results. There are also many at home keratin treatments out there for less than $100.
Are there any risks or side effects? The following are recommendations to consider:
1. Keratin doesn’t straighten; it only coats, revives and replenishes hair. Most keratin treatments contain formaldehyde; the active ingredient that straightens the hair. High levels of formaldehyde are toxic and can cause cancer. The formaldehyde levels in most keratin treatments range between 2% to 12%. It’s safer to use keratin treatments with less than 1% or those that are formaldehyde-free.
2. It’s advised that pregnant women should avoid the treatment just to be on the safe side.